Digital Marketing
Content Marketing
Creating and sharing valuable content to attract and engage a target audience.
Types of content include blogs, videos, infographics, podcasts, and social media posts.
Search Engine Optimization
Optimizing website content to rank higher in search engine results pages (SERPs).
Includes keyword research, on-page SEO, technical SEO, and backlink building.
Social Media Marketing
Promoting products or services through social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Involves creating engaging posts, running ads, and interacting with followers.
Email Marketing
Sending targeted emails to a list of subscribers to nurture leads and drive sales.
Includes newsletters, promotional emails, automated drip campaigns, and transactional emails.
Pay-Per-Click (PPC) Advertising
Promoting products or services through social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Involves creating engaging posts, running ads, and interacting with followers.
Affiliate Marketing
Partnering with affiliates to promote products or services in exchange for a commission.
Includes managing relationships with affiliates and tracking performance.
Influencer Marketing
Collaborating with influencers to promote products or services to their followers.
Includes identifying suitable influencers, negotiating terms, and measuring ROI.
Analytics and Reporting
Tracking and analyzing the performance of digital marketing campaigns.
Includes using tools like Google Analytics, SEMrush, and HubSpot to gather data and generate reports.
Conversion Rate Optimization
Improving the user experience on a website to increase the percentage of visitors who convert into customers.
Includes A/B testing, user feedback, and website usability improvements.
Video Marketing
Creating and distributing video content to promote products or services.
Includes YouTube marketing, video ads, and live streaming.
Mobile Marketing
Reaching and engaging users on their mobile devices through apps, SMS, and mobile-friendly websites.
Local SEO
Optimizing a business’s online presence for local searches.
Includes Google My Business optimization, local citations, and localized content.
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